Garfield Park Conservatory
Brand Redesign
The redesign of the historical Garfield Park Conservatory located in suburban Chicago was a semester long project during my senior year of college.
The Logo
When designing the logo, I wanted to incorporate organic colors and geometric shapes to represent the conservatory's diverse collection of plants and the historical architecture of the green house.
Original
Redesign
Lettermark
I settled with a lettermark logo of the initials of the brand due to the name being quite lengthy. However, I realized that not everyone may be able to identify the brand with solely the lettermark, so I made two main versions: the lettermark logo and a combination logo which includes the name of the brand with the lettermark.
Lettermark Combination
Design Choices
I chose organic colors inspired by nature. Green represents plants, blue represents the sky as seen from the glass ceiling of the conservatory's main building, and yellow represents hope.
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The typography is simple and universal but still in touch with the conservatory's current typeface used in their identity.
Primary Color Palette
Typeface
Prototypes
