Garfield Park Conservatory
Brand Redesign
The redesign of the historical Garfield Park Conservatory located in suburban Chicago was a semester long project during my senior year of college.
The Logo
When designing the logo, I wanted to incorporate organic colors and geometric shapes to represent the conservatory's diverse collection of plants and the historical architecture of the green house.
Original
Redesign
Lettermark
I settled with a lettermark logo of the initials of the brand due to the name being quite lengthy. However, I realized that not everyone may be able to identify the brand with solely the lettermark, so I made two main versions: the lettermark logo and a combination logo which includes the name of the brand with the lettermark.
Lettermark Combination
Design Choices
I chose organic colors inspired by nature. Green represents plants, blue represents the sky as seen from the glass ceiling of the conservatory's main building, and yellow represents hope.
The typography is simple and universal but still in touch with the conservatory's current typeface used in their identity.
Primary Color Palette
Typeface
Prototypes
